Having a strong online presence is crucial for any small business these days. Not only does a website provide customers with information about your products or services, but it also gives them a sense of credibility and professionalism. Additionally, having a website that is optimized for search engines can help you reach more potential customers online.
Darryl’s web design process includes On-page SEO, Local SEO, and Technical SEO.
Local SEO:
Darryl’s approach of setting up and optimizing your Google My Business profile and social media channels is indeed beneficial for local SEO. Local SEO focuses on optimizing a website or online presence to appear in local search results when users search for products or services in a specific geographic area.
Technical SEO
Technical SEO forms the foundation of optimization efforts and plays a vital role in ensuring a website is easily accessible, crawlable, and indexable by search engines. It encompasses various elements that contribute to the overall performance and visibility of a website.
On-page SEO:
By incorporating on-page SEO elements into each page, Dazzas Design is optimising the website for search engines, improving user experience, and potentially increasing organic search visibility and traffic.
Let’s take a closer look at the elements you mentioned:
- Title tag: The title tag is an HTML element that specifies the title of a web page. It is displayed as a clickable headline in search engine results. Including relevant keywords in the title tag can help search engines understand the page’s content and improve its visibility in search results.
- Meta description: The meta description is an HTML attribute that provides a brief summary of a web page’s content. While it doesn’t directly impact search rankings, a well-written meta description can influence click-through rates from search engine results pages (SERPs). It’s important to create unique and compelling meta descriptions that accurately describe the page’s content and encourage users to click.
- Image optimization: Images on a website should be optimized to improve both user experience and search engine visibility. This includes using descriptive file names and alt tags for images, which help search engines understand the image content. Properly optimized images can also enhance page load times and make the website more accessible.
- URL structure: A clean and descriptive URL structure can improve user experience and search engine visibility. It’s recommended to use short, relevant, and keyword-rich URLs that accurately reflect the content of the page. Avoid using lengthy or cryptic URLs that are difficult for users and search engines to understand.
- Internal linking: Internal linking involves linking to other pages within the same website. It helps search engines discover and index content, establishes website hierarchy, and improves user navigation. When creating internal links, it’s advisable to use descriptive anchor text and link to relevant and related content.
