Web Design Case Study: Dunrite Insulation
Project Overview
Dunrite Insulation, managed by four brothers, has been a trusted name in insulation solutions for over two decades. With a desire to modernize their online presence and enhance their digital marketing, they engaged Darryl from Dazzas Design to build a professional, functional, and responsive website using WordPress.
The goal was to design a new website that would reflect the family values and professionalism behind Dunrite’s decades of service, while also improving customer interaction through forms, social integration, and SEO.
Objectives & Deliverables
Design and launch a 9-page WordPress website
Generate written content using AI and provide imagery from Canva Pro
Assist with domain and hosting setup
Configure SSL security, social media profiles, and domain-based emails
Ensure full mobile responsiveness and SEO-readiness
Integrate enquiry and quote forms with testing
Completed Website Pages
Home Page:
7 dynamic sections including a custom banner, contact form, and text content
Custom archives for Services, Blogs, and Reviews using loop templates
About Us Page:
2 informative sections using text editors and widgets
Integrated FAQ archive with loop templates
Homeowners Services Page:
Designed as a single-page layout with a sidebar
Program cards displayed using a custom archive and loop template
Builders Services Page:
Similar format as Homeowners page
Customized archive showcasing services tailored for the building industry
Blog Page:
Blog cards created via a custom archive and loop template
Each blog post features a sidebar layout for easy navigation and context
Image Gallery Page:
Integrated with Google Drive via a plugin for streamlined image management
Get a Quote Page:
Simple, user-friendly quote form with all relevant input fields
Also included a pop-up form for instant booking and enquiry
Privacy Policy + Terms & Conditions Pages:
Standard compliance pages to meet legal and industry requirements
Technical Implementation
Content Development:
AI-generated, manually reviewed and optimized content tailored to Dunrite’s services
Clients were encouraged to review and suggest edits before go-live
Imagery:
All imagery sourced through Canva Pro to ensure professional quality and branding consistency
Domain & Hosting Setup:
Assisted Brendan in purchasing hosting and domain
Installed WordPress, configured SSL, and optimized performance
Social Media Integration:
Created and configured Facebook, Instagram, and Google My Business pages
Implemented social share and follow buttons across the site
Email Setup:
Configured five domain-based Gmail accounts for team communication
Mobile Optimization:
Every layout was adapted for full responsiveness on mobile, tablet, and desktop devices
Special attention to spacing, image placement, and mobile interaction
Sticky Navigation Bar:
Logo placed in the top left, menu on the right with integrated social icons
Remains visible as users scroll for easier navigation
Basic SEO + Metadata Optimization:
Yoast SEO plugin installed and configured
Metadata, ALT tags, and filenames optimized across all images and pages
Google Search Console:
Website submitted to Google Search Console and XML sitemap registered for indexing
Final Result
Dunrite Insulation’s new website is a modern, clean, and functional representation of their trusted family-run business. The structure enables customers to easily access service information, submit quote requests, and engage with the company via integrated social channels. With strong foundations in SEO, mobile design, and user experience, the new site sets Dunrite up for long-term online success.