Web Design Case Study: Dunrite Insulation
Project Overview
Dunrite Insulation, managed by four brothers, has been a trusted name in insulation solutions for over two decades. With a desire to modernize their online presence and enhance their digital marketing, they engaged Darryl from Dazzas Design to build a professional, functional, and responsive website using WordPress.
The goal was to design a new website that would reflect the family values and professionalism behind Dunrite’s decades of service, while also improving customer interaction through forms, social integration, and SEO.
Objectives & Deliverables
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Design and launch a 9-page WordPress website
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Generate written content using AI and provide imagery from Canva Pro
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Assist with domain and hosting setup
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Configure SSL security, social media profiles, and domain-based emails
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Ensure full mobile responsiveness and SEO-readiness
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Integrate enquiry and quote forms with testing
Completed Website Pages
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Home Page:
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7 dynamic sections including a custom banner, contact form, and text content
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Custom archives for Services, Blogs, and Reviews using loop templates
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About Us Page:
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2 informative sections using text editors and widgets
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Integrated FAQ archive with loop templates
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Homeowners Services Page:
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Designed as a single-page layout with a sidebar
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Program cards displayed using a custom archive and loop template
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Builders Services Page:
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Similar format as Homeowners page
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Customized archive showcasing services tailored for the building industry
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Blog Page:
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Blog cards created via a custom archive and loop template
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Each blog post features a sidebar layout for easy navigation and context
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Image Gallery Page:
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Integrated with Google Drive via a plugin for streamlined image management
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Get a Quote Page:
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Simple, user-friendly quote form with all relevant input fields
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Also included a pop-up form for instant booking and enquiry
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Privacy Policy + Terms & Conditions Pages:
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Standard compliance pages to meet legal and industry requirements
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Technical Implementation
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Content Development:
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AI-generated, manually reviewed and optimized content tailored to Dunrite’s services
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Clients were encouraged to review and suggest edits before go-live
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Imagery:
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All imagery sourced through Canva Pro to ensure professional quality and branding consistency
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Domain & Hosting Setup:
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Assisted Brendan in purchasing hosting and domain
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Installed WordPress, configured SSL, and optimized performance
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Social Media Integration:
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Created and configured Facebook, Instagram, and Google My Business pages
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Implemented social share and follow buttons across the site
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Email Setup:
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Configured five domain-based Gmail accounts for team communication
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Mobile Optimization:
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Every layout was adapted for full responsiveness on mobile, tablet, and desktop devices
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Special attention to spacing, image placement, and mobile interaction
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Sticky Navigation Bar:
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Logo placed in the top left, menu on the right with integrated social icons
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Remains visible as users scroll for easier navigation
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Basic SEO + Metadata Optimization:
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Yoast SEO plugin installed and configured
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Metadata, ALT tags, and filenames optimized across all images and pages
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Google Search Console:
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Website submitted to Google Search Console and XML sitemap registered for indexing
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Final Result
Dunrite Insulation’s new website is a modern, clean, and functional representation of their trusted family-run business. The structure enables customers to easily access service information, submit quote requests, and engage with the company via integrated social channels. With strong foundations in SEO, mobile design, and user experience, the new site sets Dunrite up for long-term online success.
































